New categories added to the 2017 awards The entry process has been simplified, some rules have been modified and ten new categories have been added to the show. Think your results can nab one of them? Take a peek at what the CASSIES are looking for: Underdog: campaigns which operate under some kind of size or structural disadvantage. These could range from brand owners market capitalisation, brand size, brand demographics to share of mind.
Limited Resources: campaigns developed and/or run at a significant resource disadvantage to either the competition or previous campaigns. The limited resource could be production budget, media spend, availability of past brand equities, personnel or even time. Learn more about all the new categories here. And that's not all. Take advantage of the early bird rate when you submit your case before August 15, 2016. |
PRESENTED BY: ICA, A2C, APCM, STRATEGY
EXCLUSIVE JUDGING PARTNER: MILLWARD BROWN CANADA |
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