'It's the first time they're listening': Apple is striking a more conciliatory tone with the ad industry

After giving publishers more time to adapt to its app privacy change, Apple has also agreed to meet with ad industry bodies to discuss concerns about the update.

September 08, 2020

Other things to know about Next week: We’ll go deep to provide practical tips and actionable insights on everything from new media buying and creative tactics to the technologies changing the industry at the Digiday Media Buying Summit LIVE. See what else we’ll be covering and register today to hear from leaders from Essence, Havas, 360i and others. Brand and agency leaders are invited to apply for one seat at an exclusive no-charge and off-the-record virtual workshop on September 9 at 12:30 p.m. EDT, a select group of 15 participants. Digiday’s managing editor Jim Cooper will lead, and experts at Sharethrough and Jounce will host. The topic will be the state of advertisers’ approaches to revenue, budget allocation, ad formats, SPO and ROI. Enter your submission for a seat, and we’ll contact applicants by September 8. Sponsored by Sharethrough. Top Stories DIGIDAY+ MEMBER EXCLUSIVE 'It's the first time they're listening': Apple is striking a more conciliatory tone with the ad industry After giving publishers more time to adapt to its app privacy change, Apple has also agreed to meet with ad industry bodies to discuss concerns about the update. howdy! Coronavirus Fallout 'To big to ignore': Future estimates profits of nearly $110 million this year As one publishing executive put it, specialist titles don’t see the same boom and bust as general news publishers. Sponsored by OAREX Vendors paid their debts in Q2 — but the future is uncertain New research finds that ad tech vendors mostly paid their partners on time in Q2. But government loans, which are unlikely to recur, probably played a major role in closing gaps. Advertisement howdy! Publishing in the Platform Era 'Hard to say what flips the switch': Publishers are building voter hubs to spread information, grow engagement As publishers call their readers to register to vote, they’re prioritizing content meant to inform and inspire the casting of ballots. Sponsored by Facebook for Business Mid-pandemic, seasonal e-commerce shopper demographics are skewing older New research finds that 85 percent of shoppers — including 80 percent of boomers and Gen Xers — are shopping online during the pandemic. In a new guide, learn what this trend means for retailers and marketers during the holiday season. howdy! Wonder Media Network CMO Shira Atkins on making (and selling) branded podcasts Wonder Media Network CMO on the value of the non-celebrity podcast and how big branded-content partners are hyper focused on scale. Advertisement Sponsored by Moat by Oracle Data Cloud Webinar: New techniques for measuring ad effectiveness Explore cutting edge techniques for measuring ad effectiveness in this new webinar on September 30, 2020, at 2 p.m. EDT. Listen to expert panelists as they unpack how to accelerate measurement so that insights are actionable mid-campaign, instead of afterward — keeping marketers moving at the speed of competition. howdy! Business of TV WTF is creative separation? As political ads start to flood the streaming market, controlling which ads run next to one another is becoming more of a focus. howdy! DIGIDAY+ MEMBER EXCLUSIVE 'We have the capability': How the coronavirus crisis has accelerated advertising's shift to agility Over the last six months, the movement to reshape advertising to actually be agile, nimble and flexible has no longer been an abstract idea but a necessary reality accelerated by the multiple crises. All Latest Stories Daily Maverick founder Branko Brkic on the hard-hitting journalism that sells memberships in South Africa Daily Maverick relies on a model akin to the Guardian's — make the content free, but ask your readers for support at every turn.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here . Unsubscribe from this newsletter or update your preferences. I don't want to hear from Digiday anymore. Stop receiving all Digiday emails. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Forward to a Friend