Ad buyers are fed up with Facebook Ads Manager. They have dealt with multiple issues in recent months that has led to lackluster campaign performance.
| Ad buyers are frustrated (again) with Facebook Ads Manager. Reasons vary: Some buyers are encountering numerous error messages while setting up campaigns, delayed approval times for ads (especially for dynamic creative), as well as reporting inconsistencies. That’s led to lower returns on ad spend, for some of the buyers’ clients, according to agency sources. Read more below. Ad buyers are fed up with Facebook Ads Manager. They have dealt with multiple issues in recent months that has led to lackluster campaign performance. Early signs are promising but if TikTok wants to attract more marketers and advertisers to its platform, it needs to step up. In the latest research conducted by Digiday, hiring new talent is a challenge for the vast majority -- 71% -- of publishing executives surveyed by Digiday. But the hardest roles to hire for aren’t in editorial -- they’re in product. For all the hype around using data to target TV ads, larger advertisers in the U.K. have qualms about the price. Other things to know about We're myth-busting Amazon. Join us at Amazon Strategies in New York City from Jan. 28-29 to go deeper into how this juggernaut works, hear from a retailer that has successfully navigated the platform and learn what it took to get there. 80 percent of marketers say they're dissatisfied with their companies’ current processes for creative production and review, according to new research. Learn the biggest mistakes they say their companies have been making — and how to fix them. Sponsored by OpenText Hightail. | | |
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howdy! howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | The Rundown: The paywall paradox | | For some publishers, their paywalls could be building their competitors’ businesses instead of their own. | | |
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