March 7, 2023 // Arcadian Court

+ End the day with the Atomic Awards, a chance to steep the team in the most innovative ideas in advertising, tech, media, and content programs.

Session Line Up:

Levelling up the content strategy playbook: Creating content that sticks is table stakes, it's the art of creating value and achieving brand goals that's the winning strategy. Strategy's digital editor Josh Kolm talks to Walmart Canada's David Raine, Canada Hellmann's Kristen Denega and Go RVing's Cyrus Irani on how they are innovating within their content marketing programs and plans to engage new and existing audiences and drive business results.

Future of youth culture: Unpack some of the big ideas and cutting-edge developments that will shape youth culture in 2023 and beyond.

Breaking up with your website: Improve your omnichannel customer experience by leveraging technology, modelling and governance.

Changing the face of an industry won't happen overnight: How the Dairy Farmers of Quebec's content strategy played a role in every major marketing shift by marrying data, meaning and human empathy.

BRP's marcom (r)evolution: Hear how BRP is doubling down on building global brand equity via authentic content with the Doo Studio + Innovation Lab.

What is AI's killer marketing app? Hear how brands can apply AI to achieve real goals.

The next frontier of content marketing: How new digital realities can create brand new dimensions for creative possibilities.

Connecting the narrative to success: Why the creation of a platform may be the single most important contributor of short-term and long-term success of your content strategy. This session will explore how to develop an over-arching theme that when reinforced over time contributes to the success of your brand and content efforts.

Authenticity Scarcity: Why it's so hard for brands to forge a deep connection: In this experiential session we will break down content consumption, allowing participants to immerse themselves into what draws them to specific content - the how, where and why they would engage (or not). We will discuss what it means to be truly authentic in the delivery of brand content, in order to resonate and build trust with their audience.

TikTok upfront (partner content):

Make your media investment work harder: Get an exclusive look at the TikTok Works research, as well as a deep dive into the top 2023 consumer trends.

Globe Media Group upfront (partner content):

The cult of (brand) personality: In this wide-ranging presentation, Sean Stanleigh, Head of Globe Content Studio, examines why, in the new world order, brands need to have personality.