With more project-based work arrangements, agencies are now doing more “serial projects” for brands essentially doing AOR work without the retainer.
| In the name of efficiency, companies have reduced agency-of-record assignments in favor of project-based work in recent years. But the pendulum is swinging back somewhat. The result: An arrangement that lands somewhere in the middle, known as "serial project assignments." Read more below. With more project-based work arrangements, agencies are now doing more "serial projects" for brands essentially doing AOR work without the retainer. Agencies are competing for top talent at a time when working for an agency is harder than it's ever been. That makes the job of hiring the right candidate that much more difficult. Local news is beset by business challenges, but its talent problem is one of the least discussed. Google is again tweaking how its leading browser handles cookies, all part of moves by browsers to beef up privacy controls. Other things to know about We've added four new categories to this year's Digiday Content Marketing Awards. Check them out and start your entries here. At the Digiday Video Advertising Summit, we asked ad execs what's keeping them up at night. Their answers included customer acquisition, measurement...and "hippies" who might just turn their screens off altogether. Sponsored by Hulu. | | |
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howdy! | Agency Culture | | Red flags: How agency execs weed out bad hires | | Agencies are competing for top talent at a time when working for an agency is harder than it’s ever been. That makes the job of hiring the right candidate that much more difficult. | | |
| Sponsored by Infutor | | Marketer’s guide: How to manage an identity graph | | It’s crucial for marketers to identify consumers across platforms, devices and portals, and it all starts with creating and managing an 'identity graph.' Download the guide to learn more. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | Reporters wanted: Local news has a talent crisis | | Local news is beset by business challenges, but its talent problem is one of the least discussed. Without enterprising, digitally fluent people willing to try new things, the industry could continue to founder. | | |
howdy! | Sponsored by Hotwire | | How marketers can prepare for Gen Alpha | | The oldest members of Generation Alpha are young children, but they're set to become a dominant force in consumer culture. Here's everything marketers need to know about them as they grow up. | | |
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