Agencies have become adept at finding legitimate but not always transparent means of holding on to a percentage of the cash of their clients.
| Advertisers thought they had caught up with agencies three years ago when rumors and accusations of suspect ad buying practices forced many to seek greater contractual assurances against the practice. As advertisers conclude audits of the deals brokered with agencies under those new contracts, it’s becoming apparent to some that not much has changed. Read more below. Agencies are still a step ahead of those advertisers trying to find out how they secretly profit from media budgets. Forget GDPR. Publishers could be in for an even rougher time with the looming ePrivacy Regulation, which will clamp down on how cookies are used for ad targeting, with potentially far-reaching impact for the way digital advertising has operated for over 20 years. Publishers discussed the challenges around the battle for first-party data in a cookie-less future and the increasing tension arising within the advertising divisions of publishers with subscriptions-focused models at Digiday's Publishing Summit Europe. Digiday Research: In a new survey of 135 publishers, nearly 46% of respondents said growing subscriptions were a major focus for them over the next six months. Other things to know about As the world of video bidding becomes more and more advanced it is important to focus on the user experience. Learn how to maximize revenue without losing audience at the Digiday Programmatic Media Summit. As third-party cookies go the way of the dodo, first-party authentication may be the key to helping publishers keep track of their audience. Join the webinar to learn more. Sponsored by LiveRamp. | | |
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howdy! | Sponsored by Teads | | How regional press helps brands tap into local communities | | A story about doggy swimming pools in Ynyswen, Wales is something that can only come from regional media. For an ad industry in the midst of tightening regulations, local content provides an outlet for speaking to specific demographics without intruding on consumers’ data. | | |
howdy! | Sponsored by audience.ai | | When conversation clues become purchasing cues | | An emerging tool called conversational analysis is uncovering a plethora of connections between consumers’ wants, emotions — and what they’re likely to buy. There’s much to be learned about peoples’ intent by taking a deep dive into the ceaseless verbiage that flows through social media channels. | | |
howdy! | Sponsored by WoodWing | | Survey: The state of brand storytelling | | We want to know how technology and collaboration tools actually effect the quality of the stories that companies tell about their brands. Take this quick survey and let us know. You'll get a $5 Starbucks gift card upon completion. | | |
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