Emotional alignment between an ad and the content an audience consumes is essential in driving positive attention, fragmentation and tech limitations make this challenging for advertisers.
The third installment of Digiday’s 2024 CMO Strategies series examines current investment in display advertising, as well as the business strategies and challenges associated with this marketing channel.
As teams feel the squeeze on their budgets and media effectiveness, they’re diversifying revenue drivers and experimenting with new and lower-funnel channels.
The assassination attempt on former President Donald Trump starkly highlights the razor-thin line between profit and ethics that platforms are precariously tightrope-walking as the presidential race heats up.
On the latest episode of the Digiday Podcast, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.
