Agencies have a knack for empathy in a way others don’t, yet their recent commitment to “tangible actions” has left some non-white execs cold.
| In the past four months, talk of reform and proposed structural changes to combat racism at agencies has started to shift the pendulum — but more action is required. Agencies have a knack for empathy in a way others don’t, yet their recent commitment to “tangible actions” has left some non-white execs cold. “People at my agency are hopeful, but are also on the edge of a cliff wondering whether or not leadership is going to take that leap into action,” said a senior planner at one of the larger media agency networks. Read more below. Digiday spoke to four non-white agency executives to chart their perception of how their companies are performing of the diversity and inclusions pledges. For Digiday+ members, with a jammed schedule, advertising revenue strains and a more sterile in-stadium atmosphere, sports broadcasting flexibility is being put to the test. The Wall Street Journal is helping marketers manage the rapid pace of change by building products that help get branded content campaigns out at a brisk pace. Communities drive revenue and there is an entire untapped community of emerging leaders that Fortune has identified as would be willing to pay for its conference content. Other things to know about Last chance: The Worklife Awards will showcase the top employers and the values that make them unique across media, marketing, fashion, beauty and retail including categories like Employer of the Year and Most Committed to Diversity & Inclusion. Check out the full list of categories and submit before the last chance deadline this Friday, September 18. Fake news and misleading promises are surfacing on publisher sites in the form of deceptive advertising — and the outcomes hit bottom lines in the form of brand-safety dents that send advertisers elsewhere, and reader distrust that undermines loyalty and renewed subscriptions. Sponsored by GeoEdge. | | |
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