No marketer would ever say they don’t care about cost savings, but the ability to pause and shift their spending matters more now that lockdowns are being eased.
| Normally a media lull, the third quarter falls smack dab in the middle of languid summer months. This year, however, advertisers are preparing for the most unusual summer in recent memory. They are scrapping their original plans for 2020 and they are are adapting to new consumer behaviors brought on by months of quarantine and continued social distancing guidelines. While this summer would seem ideal for companies to reboot, few can afford to go dark, coming off a written-off second quarter. Read more below. “When the macroenvironment is tough that’s when you still have to make sure that you have the presence in the market to build longer-term relevance,” said Anthony Bradbury, marketing director at Jaguar Land Rover U.K. Spared for now from Amazon's commission cuts, high-volume publishers are living in fear of that their rates will be slashed soon too. As starved as audiences and advertisers have been for live sports, the question is whether or not viewers can stomach the buffet of games coming their way, starting with the return of the NBA on July 31. For Digiday+ members, Bloomberg's Lindsay Horrigan explains how her team is working to ensure that not only do the number of subscribers increase but that subscription revenue increases as well. Over the last six months, more publishers using Google AdSense and Ad Exchange have complained of being penalized by Google’s Confirmed Clicks initiative. Other things to know about On this week’s The New Normal, Digiday editor-in-chief Brian Morrissey will be joined by Vox Media Studios svp of entertainment Chad Mumm to discuss how they’re approaching remote video production and the future of live-streaming. Register here to join us on Friday at 12 p.m. ET. When marketers talk about data, they often focus on targeting and delivery rather than using it to optimize creative content. Download this white paper to learn about ‘creative data’ — how it can be used to drive performance and more innovative campaigns. Sponsored by Datasine. | | |
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howdy! howdy! howdy! | Coronavirus Fallout | | How Bloomberg Media is managing churn and retaining subscribers | | In order to ensure that not only the number of subscribers increases but subscription revenue increases as well, Bloomberg’s global head of subscriptions & consumer marketing, Lindsay Horrigan, said that her team implemented a lot of experimentation. | | |
| Sponsored by Criteo | | New report: WTF is retail media? | | Well before a global crisis hastened the shift toward e-commerce, brands were placing more digital ads directly on e-commerce sites and apps — a tactic known as retail media. In this new guide, learn how brands are using retail to drive digital advertising forward, from search strategies to attribution and measurement. | | |
howdy! howdy! | | | Teen Vogue editor-in-chief Lindsay Peoples Wagner on ‘long, sustainable change’ | | Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify Teen Vogue editor-in-chief Lindsay Peoples Wagner believes the time is now for change in media and fashion. “I want to see brands, publications, everyone in the industry commit to a long, sustainable change,” Peoples Wagner said on this week’s episode of the Digiday Podcast. Peoples Wagner is a rarity in glossy media: […] |
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