Every month, as if marking a phase of the moon, CNN and Fox News send out dueling press releases, arguing whose Comscore numbers are bigger.
| Tune into The New Normal today at noon ET. Allure's editor-in-chief Michelle Lee will speak with Digiday's editor-in-chief Brian Morrissey about the future of the beauty and wellness industry -- and of the newsrooms that cover it. Register here. As the media industry undergoes huge upheaval, one thing has remained constant in these trying times: Fox News and CNN are still sending out monthly press releases about their comScore traffic. The long conflict between CNN and Fox News began in 1996 and intensified in 2002 when Fox first pulled ahead in the Nielsen ratings. Now every month, like the cycles of the moon, email blasts land simultaneously in the inboxes of reporters who have, one should hope, much better things to cover these days than cable networks’ online traffic figures. Read more below. “Almost 150,000 people are dead from coronavirus, and they still think I may be interested in writing about the fact that they have 20,000 more multiplatform unique users than last year,” joked one media reporter. The spread of racial equality protests worldwide has cast a spotlight on how advertisers have funded hate speech. In an ideal world, media companies would be able to adopt a hub-and-spoke model with their streaming linear channels, creating a single 24/7 feed that is carried by each of the streaming services. But that’s not reality. Over the past couple months, TikTok has begun paying publishers ranging from BuzzFeed to PinkNews to The Dodo for branded content campaigns designed to raise awareness of content on its platform. Other things to know about As a valued reader, we want to know more about what you think. Take an extremely brief survey here to give us some feedback. Webinar: How beauty brands can capture younger consumers’ new spend on at-home skincare. In this webinar, hosted by Glossy and Klarna — and featuring insights and advice for beauty brands from special guest Jeffrey Burge, director of Global Marketing at Peter Thomas Roth — learn how quarantined consumers are newly spending on at-home skincare solutions. Join the conversation on August 18, 2020, at 1 p.m. EDT. Sponsored by Klarna. | | |
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