| "It's lost its community of innovation." With more scrutiny than ever of boondoggles, agencies are forgoing SXSW or sending less people to the event this year. In the first Digiday Video Briefing, senior reporter Sahil Patel writes that Facebook Watch is not a TV network of the future. The Guardian has nearly 860,000 Instagram followers, up 57 percent from a year ago. It's part of an effort to build a young, loyal audience that doesn't visit its main digital properties. "Ninety percent of a creative person's life is rejection." Gerry Graf, chief creative officer and a founder of creative agency Barton F. Graf, discusses how rejection has shaped his career in the latest Starting Out episode. From Glossy: To better resonate with an evolving demographic of readers and advertisers, T Magazine, The New York Times' fashion and style title, is changing its editorial strategy and design. The Digiday Retail Summit is coming up next week, from Feb. 21 - 23. Don't miss this opportunity to discuss the rise of Amazon with senior retail and brand executives and reserve your spot in Austin today. |
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| Ilyse Liffreing Agencies are skipping out on SXSW because clients are attending other conferences and the expense no longer makes sense. |
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| Sahil Patel Facebook might spend TV money on Watch. That doesn’t mean Facebook Watch will be TV. |
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| Sponsored Content Tune It's past time for brands to master mobile marketing. And when it comes to mobile, marketers don't need to choose between a paid or organic media strategy. In fact, it's almost always best to use both. But it can be tough to determine what that right balance is. Sponsored by Tune. |
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| Jessica Davies The plan is to encourage its followers on the platform to become regular readers of the Guardian’s site and apps and, in time, possibly even paying members. |
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| Aditi Sangal “Your job is to create, and sometimes, it feels like the client's job is to reject.” |
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| Sponsored Content PubMatic The ad tech transparency debate has become radicalized, with attention-grabbing headlines occasionally eclipsing appropriate change. What the market needs is trust between publishers, advertisers, and technology providers-trust that can be achieved by reimagining programmatic business models. Sponsored by PubMatic. |
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| Sponsored Content Thunder We would like to know your thoughts on the methods you’re using to test ad effectiveness. Which ones are working? Which ones are not? Take the quick survey and we’ll send you a $5 Starbucks gift card. Sponsored by Thunder. |
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February 16, 2018 |
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