The collective bargaining agreements ratified at publications including The Dodo and Vox Media have required more information about how their companies are organized.
| The rise of unionization in digital media is normally framed in one of two extreme ways: as an innovation-killing millstone or as a panacea for beaten-down journalists’ problems. But like so many other things in life, the reality lies somewhere in the middle, according to sources at eight different digital publications that have unionized recently. Read more below. The collective bargaining agreements ratified at publications including The Dodo and Vox Media have required more information about how their companies are organized. "We are building a more franchise approach to content," said Edward Bearryman, head of content and communities at News UK. "As many brands in the digital space find, bringing in audiences with content is easy, but digital content brands can struggle with loyalty." Here's why DTC men's athleisure Legends Brand is spending less on Instagram marketing. Other things to know about This year’s Digiday Video Awards categories are live. See our full list, including new additions such as Best Connected TV Platform, Best Use of TikTok, Best Use of IGTV and more, here. Clumsy hyper-targeting alienates consumers. Hyper-personalized advertising is different, incorporating factors like timing and frequency. Click here to learn: WTF Is hyper-personalization? Sponsored by Criteo. | | |
|
howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | The Rundown: Ad agency holding companies set their sights on DTC | | DTC is the next hot thing, so agencies are jumping on board. The latest is Dentsu Aegis Network, which on Wednesday announced that it had acquired MuteSix, one of the darling of the direct-to-consumer brand boom. MuteSix will become part of iProspect, Dentsu Aegis’ performance agency. | | |
| Sponsored by Tubular | | Webinar: How “Ellen” is going beyond views to unlock dollars and laughs online | | In the business of digital media, view counts aren't currency — attention is. No brand has grasped this better than Ellen Digital Ventures, which has used nuanced viewership metrics to arrive at a detailed understanding of its audience. Marketers and media brands need to follow its example. | | |
howdy! | Sponsored by Vox Media | | Survey: How is your CMS performing? | | If you manage digital content with a software tool like WordPress or Joomla, you’re using what’s known as a CMS. In this short survey, we’ll ask how your CMS is performing. You’ll get a free $5 Starbucks gift card upon completion. | | |
howdy! | The Amazon Effect | | With rise of Amazon, shopper marketing is booming | | The discipline, which used to be relegated to oft boring buys like end-caps and shelving, has gotten a new lease on life, thanks to the growth of Amazon and other online retail. In turn, agencies are now placing more importance than ever on shopper marketing, leading to a change in how “shopper” is viewed, but also some internal issues into how budgets are allocated, and a rise in a more all-encompassing “commerce” function inside agencies and their clients. | | |
howdy! |
