NAR's advocacy leaders discuss the most pressing issues the association is working to address with Congress, including incentivizing state and local governments to relax zoning regulations and encourage more home construction. Watch the newest installment of the "Level Up" video series. Full Story: REALTOR® Magazine (5/18)
Listing Marketing Made Easy with ChatGPT for Real Estate The AI revolution is here. But what does it mean for us in real estate? We've been experimenting with ChatGPT, using it to simplify and streamline our everyday processes, and we've developed some templates that'll help you create awesome listing marketing in just a fraction of the time. Download Now >>
Consultant talks importance of 'universal truths' Rachel Karten, a social media consultant, talks about working with brands such as West Elm and Cava and how it's now harder to stand out organically on social media. Karten discusses the importance of sharing "universal truths" to engage audiences via short-form video on TikTok and Reels, and about how being "mindful" in consuming social content is crucial to identify trends. Full Story: Ad Age (tiered subscription model) (5/16)
How brands should adapt to 'the new customer' The unpredictable nature of consumers' lives, which have most recently been affected by factors such as pandemics, weather occurrences and artificial intelligence, has yielded "the new customer," according to a report from leadership network World 50. Consumers now want interactions that combine in-person and digital elements and a higher level of personalization and seek to "collect experiences instead of more stuff." Full Story: Forbes (tiered subscription model) (5/16)
First-time, retired buyers vie for similar houses Baby boomers and millennials are finding themselves vying to purchase the same properties, fueling home sales even as the overall market cools. "Boomers are not downsizing and millennials—first-time buyers in particular—are buying later in life. This puts both generations of buyers in head-to-head competition for similarly sized properties," according to Jessica Lautz, deputy chief economist and vice president of research at the National Association of REALTORS®. Full Story: The Hill (5/17)
Technology & Innovations
YouTube adds VideoAmp as measurement partner VideoAmp is integrating with Google's Ads Data Hub clean room to help brands measure frequency and deduplicated reach across YouTube on linear and connected TV, desktop and mobile devices. The service is slated to launch at the end of this quarter and closely follows YouTube's recent iSpot.tv integration. Full Story: Next TV/Broadcasting+Cable (5/17),Ad Age (tiered subscription model) (5/17)
Fair & Equitable Housing
New affordable units make a difference for California town Firehouse Square, a 66-unit affordable housing development in Belmont, Calif., recently held its grand opening. "Living in Firehouse Square has been the biggest impact on my life, and I want to be a good example for my daughter, and having an affordable and permanent home that's ours is helping so much to change our lives," said resident Alexandria Simpson, a single mother. Full Story: San Mateo Daily Journal (Calif.) (tiered subscription model) (5/17)
Biden confident about reaching debt ceiling deal With negotiators continuing to discuss the debt ceiling, President Joe Biden and House Speaker Kevin McCarthy, R-Calif., have struck an upbeat tone. Biden said he was "confident" the country will avoid default. Full Story: The Associated Press (5/17)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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