Issues that are threatening brokerage growth this year | Diversify your business to withstand market changes | LinkedIn enhances product, service ad targeting
CREATE INCOME CERTAINTY IN AN UNCERTAIN MARKET Is it possible to make a high income as a real estate agent in the middle of a totally distorted housing market? Learn how to create your own market conditions no matter what current shift is challenging other agents. >> WATCH ON DEMAND
LinkedIn enhances product, service ad targeting LinkedIn advertisers can refine platform targeting by accessing additional product interest and service options. A recent LinkedIn business-to-consumer study with Nielsen found the highest-performing campaigns focused on messaging based on aspirations, innovations and loyalty. Full Story: Social Media Today (2/27)
6 ways to help employees be their best Employers can create a work environment that nurtures talent and spurs them to perform to their highest capacity by following six steps, Mary Jo Martin writes. Provide resources to support employee well-being and mental health, implement transparent communication channels and prioritize career growth, Martin advises. Full Story: Training magazine (2/24)
Real Estate Trends
Pricey deal goes through in St. Louis area Listing agent Stephanie Oliver of Dielmann Sotheby's International Realty worked with buyer's agents Jeff Lottmann and son Chase Lottmann of Compass to close the $13 million sale of this St. Louis-area home. Features includes a car showroom, a mechanical shop with a hydraulic lift along with cast-stone fireplaces. Full Story: The Wall Street Journal (2/28)
Better.com lets Amazon workers use stock as collateral Better.com will let Amazon employees use company stock as collateral in order to receive down payment loans for mortgages. Amazon characterizes the arrangement as a benefit to employees who receive compensation via stock. Full Story: The Wall Street Journal (2/28)
Technology & Innovations
Data privacy, security key to the success of AI AI models that rely on data sourced from consumers must prioritize privacy protection from the design stage up to ensure their viability, Szymon Idziniak of STX Next writes. While AI holds great promise in many sectors, businesses must be alert to the risks and limitations and not lose sight of the data privacy and security implications. Full Story: Technology Magazine (2/26)
Program seeks to provide capital for Black-led projects Philly Rise is a new program to put capital in the hands of Black developers, a group that has historically been unable to access such funding. "There is an imbalance, and what we're trying to do is correct that imbalance by taking away all the barriers, so there's no reason for anybody to say no," program director Thomas Webster said. Full Story: CNBC (2/28)
Legislation & Regulation
Opinion: Regulatory action needed on California rates Consumers in California are seeing fewer options in the auto insurance market after the state Department of Insurance allowed no changes to premiums for over two years, writes former state Sen. Ted Gaines. "Inaction [on rates] will lead to cascading economic effects: Auto sales will plunge when buyers can't find car insurance, lenders won't issue mortgages to homebuyers who can't insure their property, business loans will dry up," Gaines writes. Full Story: California Globe (2/27)
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