ITVT is pleased to announce the following TVOT NYC 2024 session (November 21st at the Hard Rock Café Theater in Times Square; register here; view the full agenda here). The session is sponsored by ShowSeeker:
11:00-11:40AM Live Room Overcoming Fragmentation in TV Advertising
As far as the viewer is concerned, TV is just TV, regardless of what screen it is viewed on and regardless of whether it is delivered over the air, via cable or satellite or via the Internet. But behind the scenes, the advertising that makes that TV possible is served and bought in very different ways, linear and streaming inventories are siloed, and this fragmentation inevitably gives rise to inefficiency and complexity. This session will explore ongoing efforts to break down these legacy silos, converge linear and streaming media channels, reintegrate inventories, and enable new efficiencies by allowing buyers and sellers to focus fully on audiences rather than on platforms. Panelists include:
Jeff Blaszak, SVP of Business Operations and Strategy, ShowSeekerMatthew Van Houten, SVP of Product, Ad Ops Systems and Services, and Business Development, DIRECTV AdvertisingMichele Stone, VP of Advanced Advertising Product and Planning, ParamountPaul Erickson, Principal, Erickson Strategy & Insights (Moderator)Rob Jayson, EVP of Insights and Analytics, USIMSteve Reynolds, President, Imagine Communications
We’re looking forward to seeing you at the show!
ShowSeeker streamlines the buying and planning process for the ad sales industry with an easy-to-use, cloud-based platform that facilitates every step from proposal generation to campaign performance tracking. ShowSeeker’s robust AdTech tools help optimize and better monetize ad sales by automating tasks, reducing manual workloads, and increasing operational efficiencies. Integrated data insights ensure ad buys are targeted, effective, and highly customizable, all to ultimately drive better ROI for buyers and sellers alike. Since its founding in 2003, ShowSeeker has grown into a global organization and has become the fastest-growing provider of media planning and workflow solutions for the advertising industry in the US. For more information, visit www.showseeker.com.
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source and curated community focusing on the rapidly emerging medium of multiplatform, broadband and interactive television (ITV). TVOT Studios and ITVT produce the bi-annual TV OF TOMORROW SHOW (TVOT) conferences in San Francisco and New York City focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services such as TELEVISIONATION video interview podcasts, THE AWARDS FOR LEADERSHIP, TMRW RETREATS and TVOT STUDIOS CUSTOM PRODUCTION online and in-person and our TVOT CONNECT live, online community discussion professional membership sessions.
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow at [email protected].
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