Talk Back to Television welcomes Mark Loughney from Hub Entertainment Research. Mark takes us through Hub’s research report on viewer perceptions of FAST Channels (hint: it’s not all about price) and industry misconceptions about why FAST Channels are growing. And we also touch on viewer acceptance of ads on FAST Channels, and how audiences are more likely to accept advertising on channels with a defined theme and audience target (e.g. Turner Classic Movies) vs. general interest channels (e.g. TBS). Interesting research. Great guest.
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