Talk Back to Television welcomes Yusuf Gad, VP of Marketing for Megaphone TV, which provides an interactive sponsorship platform for broadcasters. Yusuf tells us how broadcasters can deploy interactive segments during live broadcasts, that generate leads and sales for advertisers. He says broadcasters of all sizes can sell bigger ad packages by turning Megaphone TV’s real-time polls, Interactive 30s, UGC, contests and trivia games into attention-grabbing sponsored segments. Televisionation Archive
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