This special track, presented by TVOT SF 2024 CTV Mini-Track Sponsor, LG Electronics, will explore how smart/connected TV is not only changing television itself, but expanding the living-room experience beyond video, into such areas as gaming, commerce, sports betting, teleconferencing, fitness, the metaverse, and more. The track will include a presentation by Matt Durgin, VP of Content and Services at LG Electronics, and a panel session moderated by Gavin Bridge, VP of Media Research at CRG Global.
Part I: From Smart TVs to Smart Life Solutions
LG is transitioning from a manufacturer of consumer electronics to a smart life solutions company that can connect and expand customers’ diverse experience. This session will highlight LG’s new direction and how it is enabling a new media and entertainment platform with webOS and beyond. This includes going over how the company is helping its partners monetize with LG in advertising, FAST through LG Channels, expanded scale and reach, and expanding into new innovation categories like shopping and gaming. Presenter:
Matt Durgin, VP of Content and Services, LG Electronics
Part II: The Evolution of CTV: How FAST Is Influencing Everything
The smart TV’s transformation from hardware to profit center has begun. FAST has played a key role in this, being the first ad-supported revenue driving platform for TVs that consumers have embraced en masse. This panel, featuring experts from creator content, web3, advertising and gaming, will investigate first how FAST has paved the way for other ad-supported models and then detail what to expect as TVs continue to evolve the services available to consumers. Panelists include:
Brian Miller, Director of Innovation Development, LG ElectronicsDallas Lawrence, Chief Strategy and Communications Officer, TellyGavin Bridge, VP of Media Research, CRG Global (Moderator)Jasmin Corley, Social Media Influencer on InstagramYing Wang, GM, Xumo Advertising
About LG: LG Electronics USA, based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, a $68 billion global innovator in technology and manufacturing. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems, solar energy solutions and vehicle components. LG is a 10-time ENERGY STAR Partner of the Year. The company’s commitment to environmental sustainability and its “Life’s Good” marketing theme encompass how LG is dedicated to people’s happiness by exceeding expectations today and tomorrow. For more information, visit www.lg.com.
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. TVOT Studios and ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services. (please see the graphic above).
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow at[email protected].
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