ITVT is pleased to present nScreenNoise, a video podcast from Colin Dixon, Chief Analyst of nScreenMedia.
As audiences move to connected TV viewing, finding local TV news becomes a challenge. This Syncbak CEO interview explains how the new service Zeam helps local TV thrive on CTV.
Local news and current affairs remain as popular as ever with US viewers. But how audiences want to engage with it has shifted dramatically. According to Pew Research, in 2016, late-night local news attracted 4.2 million viewers. In 2022, 3 million tuned-in viewers, a decrease of 29%. Over the same period, morning local news audiences decreased by 31% to 2 million. And cord-cutting accelerated in 2023, likely driving local news audiences even lower.
Local TV stations have begun to take connected TV delivery seriously, but going it alone with an app, web app, and social media is challenging. That is where a new service from Syncbak, called Zean, comes in. In this interview with Syncbak CEO and founder Jack Perry, he explains how the new service builds on the learnings of its predecessor, VUit, to help Local Broadcasters flourish in the connected TV world. ARCHIVE FOR TELEVISIONATION
Our next TVOT CONNECT virtual event will take place this Thursday, February 22nd (2:00PM Eastern/11:00AM Pacific). Register for your free SINGLE SESSION pass here: http://tinyurl.com/28kvhdkv (Zoom registration required).
Thursday’s get-together will feature a panel of 5 influential female executives, sharing their opinions on the latest developments in the advanced-TV industry:
The discussion will be hosted by Colin Dixon, Chief Analyst of nScreenMedia, and Tracy Swedlow, Editor-in-Chief of ITVT and Co-Producer of TVOT. TVOT CONNECT is a new, online, TV-industry membership community from ITVT/TVOT and nScreenMedia that aims to encourage conversation, debate, networking and collaboration across all sectors of the advanced-TV space. The membership fee is $40 per month; however, the initial sessions are being offered to ITVT and nScreenMedia readers free of charge (visit our membership page here).
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. TVOT Studios and ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services. (please see the graphic above).
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow at[email protected].
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