Econsultancy

Is your marketing strategy out of touch?

March 31, 3:30pm bst | 10:30am EDT

Sponsored By Cheetah Digital

Brands today struggle with global privacy compliance, the ever-increasing need to personalise and optimise cross-channel messaging along with how to create world-class loyalty programmes.

But will consumers share the data that brands need in a post-cookie world to power these personalised experiences? How does the consumer view these hurdles and what is their POV?

Join our next webinar, hosted by Richard Jones, CMO, Cheetah Digital and Stefan Tornquist, SVP Research and Content Strategy, Econsultancy, which reveals how consumers feel about privacy and control of their data, their affinity for marketing channels such as email, social and targeted ads along with what they believe drives brand loyalty.

On the agenda:

Privacy concerns that are driving consumer's willingness to share zero party data

What the brand/consumer value exchange should look like

Effective messaging; the how, when and why across all of your channels

Explore all upcoming webinars

Inclusive marketing: Grow traffic & boost brand reputation by improving website accessibility
March 18, 3pm GMT | 10am EST

Sponsored By Texthelp

Globally, 15% of people have a recognised disability and brands could open up a £5.9tn opportunity by creating a culture of inclusive design and delivering accessible digital experiences. New regulations also make accessibility and inclusivity a no-brainer when it comes to reducing legal risks.

In this, we'll look at the case for building accessible and inclusive websites and advice for how to do it.

Search in 2020: Is your brand discoverable?
April 8, 3pm BST

Sponsored By Yext

Traditional search consisted of keywords and blue links. In the queries of today, consumers want answers that identify ratings, locality, opening times and more. We are typing, tapping and talking into more devices than ever. But if your brand can’t provide the right information for the question — who answers at their moment of intent?

Join Yext and Casual Dining Group as they discuss how you can future-proof your brand's search strategy.

Your search experience is losing you money - and what to do about it
April 28, 3pm BST

Sponsored By Zoovu

Every second businesses are losing millions of dollars because their search capabilities are not helping consumers find what they want - 75% of consumers abandon if they cannot find what they’re looking for.

But there is another way... Discover more on the topic by joining the 30 minute webinar, hosted by Join Chris Baldwin, VP Marketing at Zoovu.

Contact us

Econsultancy London
Floor M, 10 York road,
London, SE1 7ND, UK

‌ +44 20 7970 4322

‌

Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States

‌ +1 212 971-0630

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Registered office at Floor M, 10 York road, London, SE1 7ND
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