Are your customers at the heart of your objectives, strategies and activities? What level of personalisation should you be using? Is your whole organisation putting your customers first?
Marketing must be the champion for the customer and potential customer within the organisation. But with the needs of the customer always changing, and data not always being used to it's full potential, this can be difficult.
The second module of Fast Track to Modern Marketing, Market and Customer Orientation, gives a greater insight on this topic and how to overcome the challenges you may face.
Key topics include: - Market and customer orientation and how it differs across types of markets.
- Deciding what level of personalisation is right.
- Ways to engage all the organisation in market and customer orientation.
- The pitfalls and traps and how to avoid these.
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