Is your brand marketing truly inclusive? Learn how to determine if your marketing practices are truly inclusive
ClickZ Daily: May 4, 2022 |
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| Good morning! Inclusive marketing considers diversity in all forms— age, appearance, ethnicity, gender identity, language, socio-economic status, religion/spirituality, physical abilities, and neurodiversity—to reach people from all backgrounds and walks of life. When done correctly, inclusive marketing reflects real people in the real world, including those who are marginalized and underrepresented. It’s our duty as marketers to build brands that are inclusive. Michael Collins, CMO & Managing Director at CFA Institute shares the four questions you need to ask yourself and your team to truly become inclusive as a brand. |
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Advertising & Promotion Michael Collins Four questions you need to ask yourself and your team to truly become inclusive as a brand |
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Digital Leaders Kamaljeet Kalsi "The main KPI for me is having an inspired team because that is when you produce stellar work" Read more |
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| | | Advertising & Promotion Charles Gabriel Read more |
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| Blockchain Joe Pulizzi How brands can use blockchain tokens to revolutionize the customer experience Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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