| | Is this thing on? Radio Primavera Sound is now broadcasting from its Barcelona studio
Radio is dead. Long live Radio Primavera Sound. That was how we presented Primavera Sound’s new radio project when it launched its test period in October. But - really? Were we serious? Of course. And today the official radio station of the Primavera Sound festival, supported by SEAT, gives us a first indication of what is to come.
That first look includes more than 100 programmes, already in production, which will gradually join the daily programming on Radio Primavera Sound’s two channels: RPS-1, in Spanish, and RPS-2, in English. The third channel, RPS-3 RANDOM, will be dedicated exclusively to music and, as its name suggests, all kinds of sonic experiments and acoustic pranks. All three channels will offer a window onto what exactly is going on inside the Primavera Sound universe and the way in which Primavera Sound understands music. And who knows? Maybe it might include a few hints as to who might be on the line up for the 2019 festival... You should probably stay tuned, just in case.
The three channels will be home to musical programming that is eclectic, transversal and rigorous, with an international feel and a visual focus, that looks to reinvent radio -to make radio great again- and attract a generation of digital natives. Naturally, Radio Primavera Sound will be available 24/7 online, via a dedicated app, through a live stream and on demand. But, from January, you can also experience it live in the RPS Studios, which are located in Abaixadors10, in Barcelona’s el Born district. This new space, a joint project between Primavera Sound and Lateral Thinking, will become a meeting point for Barcelona’s cultural and urban scenes, as well as a showcase for anyone who wants to discover the intricacies of our new project.
Radio Primavera Sound will be home to a wide range of artists, musicians, journalists and experts, both Spanish and international. They include urban stars like Brat Star, El Bloque and Mishii from the Damed Squad, indie perennials like Jamie Green from Wild Animals / Jamie4President / Notes To Myself, the sweetly beguiling folk-enthusiast Alondra Bentley, the avant garde flamenco artist Mayte Martín and the electro-funk duo Tversky; we also have vinyl digger extraordinaire Andy Votel, his 2.0 version in Madjody, shameless doses of schamltz delivered by Johann Wald in a show dedicated to ballads, and the queer / feminine focus of Chicks on Speed’s Alex Murray-Leslie and the Femnøise collective. But RPS won’t just be about music (although music will always be the focus): there will also be programmes dedicated to art and creativity, like Created in Barcelona, cinema with journalist Quim Casas, an examination of dance with Aïda Camprubí, a skateboard show with Enrique Lorenzo and life coaching for the music industry with Radio Olympia, not forgetting our show for children, minimúsica, which will be available in both English and Spanish.
Radio Primavera Sound is a joint project between Primavera Sound and automotive company SEAT.
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