Nieman Lab
The Weekly Wrap: May 16, 2025

Is this the new Gawker leaderboard?

Back in the day, Gawker had the leaderboard that showed site traffic by author. What might be the 2025 version of that? Well. Andrew reports:

Business Insider wants more of its employees to use ChatGPT, and to use it more often in their everyday work. That was the message from an all-hands meeting at the end of April, during which several employees presented on how they have folded ChatGPT into their workflow, and leadership encouraged experimentation among holdouts on staff.

The all-hands presentation also included a slide with a leaderboard naming the 10 employees who are using ChatGPT the most across the company, including editorial staffers, according to Business Insider employees in attendance.

It’s “a fun way to demonstrate how powerful Enterprise ChatGPT is for people across the organization and to give a shoutout to some power users,” a BI spokesperson said.

Our other reporting this week was a mix of “fun” and “not so fun,” I’d say (with this in between, probably). In the “fun” side of the ledger:

Less fun:

— Laura Hazard Owen

From the week

Business Insider is tracking employees’ ChatGPT usage as part of a new AI push

An enterprise version of ChatGPT is now available to all staff, with 70% using the tool “regularly.” By Andrew Deck.

“News” in 2025 is in the eye of the beholder

People classify content as more or less “news-like,” and this varies across platforms and sources, as well as from one person to the next. By Kirsten Eddy.

National Trust for Local News sells 21 newspapers to a company with a history of gutting local outlets

The Times Media Group is an out-of-state, for-profit media company with a history of reducing roles in local newsrooms. By Sarah Scire.

The New York Times’ local investigations fellowship gives local reporters the time and resources to take big swings

“Newspaper wars are out. I think the future of local news is collaboration.” By Sophie Culpepper.

These newsrooms are trying to boost trust through transparency. Is it working?

“Our work is the most valuable where we’re creating a discourse that isn’t just informing people, but actually getting them involved with the creation of good information.” By Gretel Kahn.
California pulls back on its commitment to fund local news
New York Times publisher: We’re facing “the most frontal attack on the American press in a century”
Local news gets the TV comedy treatment this fall with Peacock’s Office spinoff, The Paper
News publishers see a surge of Facebook engagement from photo posts
The New Yorker digs into the turmoil at The Washington Post
Highlights from elsewhere
New York Times / Michael M. Grynbaum
C-SPAN is launching its first new weekly show in decades →

“No shouting, no fighting, no acrimony.”

The Washington Post / Scott Nover, Sarah Ellison, and Herb Scribner
Hundreds of Voice of America employees set to be axed amid legal fight with Trump →

“Full-time employees were not affected by the terminations, but there’s an expectation that those positions will be considered later.”

NPR / David Folkenflik
Under attack, public media makes its case to Congress and the courts →

“Roughly 190 officials from local stations across the country flew to NPR headquarters in Washington, D.C. this week to strategize and impress upon lawmakers the services they provide — and the loyalty of their audiences (who often prove to be engaged voters).”

Bangor Daily News / Jules Walkup
Why a Maine newspaper opened its own cafe →

“On Fridays, the cafe hosts Fresh Brewed News, a time in which the community can come together and discuss the Thursday paper and ask the staff questions. Britt also said editors will have office hours in the cafe about once a month.”

International News Media Association / Greg Piechota
Readers are successfully evading paywalls about 10% of the time, research finds →

“The most common evasion method was switching to the browser’s private mode (82% of instances).”