Is the media keeping home buyers in a state of fear? | Digital overload sparks renaissance of handwritten notes | 3 questions can lead to winning plays for sales leaders
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3 questions can lead to winning plays for sales leaders The most recent Super Bowl highlighted the importance of "the dynamic between the players and coaches," providing an insightful lesson for sales leaders, Richard E. Brown, senior director of retention for The Daily Beast, writes. Sales managers should ask themselves three questions, including whether each team member is "defending, deflecting or deferring." Full Story: Editor & Publisher (3/8)
Short-form video content can help brands deliver messages effectively, and investing in user-generated content that is authentic is one way to leverage the medium, writes Patrick Rafferty, owner of RaffertyWeiss Media. Rafferty's tips: include closed captions on videos to make content accessible, create teaser videos to help create buzz and generate branded hashtags to make sharing easy. Full Story: PR Daily (3/8)
Mortgage applications up following 2 slow weeks Mortgage application volume is rising, according to the Mortgage Bankers Association. "Even with higher rates, there was an uptick in applications last week, but this was in comparison to two weeks of declines to very low levels, including a holiday week," said MBA economist Joel Kan. Full Story: CNBC (3/8)
Business Wellness
How to give teens a positive view of the family business Adolescence and its significant individual growth open a window to invite younger generations into family enterprises, write family-business consultants Wendy Sage-Hayward, Gaia Marchisio and Barbara Dartt. Seven things that cultivate an owner's mindset in teenagers include support for identity development, a family code of conduct, financial education and a future owners council, they write. Full Story: Chief Executive (3/3)
GOP pursuit of balance budget would mean trillions in cuts Moody's Analytics finds that the Republican goal of balancing the federal budget within 10 years would require $16 trillion in reductions without tax increases. Sen. Elizabeth Warren, D-Mass., characterizes this level of cuts as a "disaster, plunging our economy into a recession and putting more than 2.5 million people out of work." Full Story: Roll Call (3/7)
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