Last week, the FTC gave hundreds of advertisers notice that they could face consequences if claims made about their products cannot be backed up. CPG products have been held to this standard for nearly 40 years, but as brands continue to make unsubstantiated claims about products, the FTC has made it clear they are cracking down.
Avoid Costly Consequences
While these reminders from the FTC are fairly common, they should still be taken very seriously. Brands that fail to comply may face devastating consequences - civil fines of up to $50k per offense, damaged customer trust, and strained retailer relationships.
Ensure FTC Compliance - So You're Not Next
MarketReady Insights understands the complex regulatory landscape and offers expert guidance to help natural products CPG brands like yours ensure compliance.
You've worked hard to get this far - don't let regulatory compliance slow you down.
Keep your business compliant with FDA | USDA | FTC
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