| Is JD.com’s Ochama bringing New Retail to Europe? The stores, opened under the brand name Ochama, introduce what JD.com has described as “an unprecedented shopping format”, which merges “online ordering and pick-up shops in which robots prepare the parcels, and home delivery service”. Not only is Ochama significant for being JD.com’s first physical store outside of Asia, it may also be the first instance of the concept of ‘New Retail’ in Europe. | 