Within grocery, Kroger runs middle of the pack — it has neither the lowest prices, nor the most differentiated, premium products. Basically, it’s not Walmart, and it’s not Whole Foods. So what is it? When it comes to attracting higher-income customers, Kroger said on its recent earnings call that it’s seeing more business from those customers, migrating over from specialty retailers. But so far, the Wall Street Journal writes, those numbers aren’t compelling. ** So what space is Kroger trying to play in? -- Let us know your thoughts in the comments here, or email your thoughts to the SN staff at [email protected]. And have a great week.
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