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Is Jeff Goodby the Best Copywriter at Goodby Silverstein & Partners? Why specialization isn't the secret to success By Zach Canfield Is Jeff Goodby the best copywriter at Goodby Silverstein & Partners? Is Rich Silverstein the best art director? Maybe. They'd be right up there, for sure. (I don't want to get fired for being more specific.) For almost 20 years, I've been lucky enough to lead creative recruiting at GS&P and global creative recruiting at...
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Marriott Is Launching a Startups Program to Improve Travel Experiences The hotel chain is working with Accenture and incubator 1776 By Christopher Heine Marriott has been on the bleeding edge of marketing technology for a while now. For instance, a few years ago, it was one of the first brands to offer customers experiences via Oculus Rift VR headsets. With that kind of innovation in mind, the hotelier will kick off a startups program on Sept. 12 in...
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