Is GAP Insurance a Growing Business? Since today's cars are essentially "computers on wheels," dealers are doing their customers a disservice if they don't alert them to the availability of GAP insurance. So says George Glassman, whose Southfield, MI, dealership group represents Hyundai, Kia and Subaru.
“GAP is a critical component of any (vehicle) purchase,” says Glassman, “Cars don’t typically go up in value; they never do.”
Glassman was featured recently on an Autoline Spotlight program hosted by John McElroy, alongside Ally Insurance President Doug Timmerman and WardsAuto’s Steve Finlay.
Offering GAP “isn’t a sales tactic,” he says. “It is critical customers understand it and take advantage of that coverage.”
To see the full Autoline Spotlight video, click here.
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