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Is Crowdsourcing So Much Turning Creative Directors Into Curators? BBDO launches its own platform to retain business By Patrick Coffee "There should be no more creative directors. The job is dead and the title is wrong—it should be 'curator.'"
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This Musical Masterpiece With Dancing Dad Bods Is Actually an Organ Donation Campaign Mother NY courts baby boomers By Katie Richards If you've ever wanted to see a bunch of older men and women dancing around, proudly displaying their mom and dad bods, all set to a catchy tune about said bods, your moment has arrived. A new campaign from Mother ...
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Infographic: What People Are Saying on Social Media About Their Wireless Carriers Sentiment is surprisingly positive By Carrie Cummings Complaining about wireless providers is quickly replacing overeating as the great American pastime. The four big providers—AT&T, Verizon, Sprint and T-Mobile—have spent years and hundreds of millions ...
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Why You May Soon Be Seeing More Agencies Launching Their Own Print Magazines JWT and others are already in the publishing game By Katie Richards In late September, J. Walter Thompson's innovation think tank, JWT Intelligence, took some of its proprietary data on the habits of millennial and Gen Z women and decided that rather than publishing another study ...
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AT&T and Time Warner's CEOs Explain the Benefits of Their $85 Billion Merger Targeted advertising, 5G investment are likely outcomes By Jason Lynch After a whirlwind weekend in which AT&T announced its $85 billion deal to acquire Time Warner, the companies' two CEO sat down to explain what it all means.
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Chris McCarthy, President of VH1 and Logo, Will Now Also Head Up MTV He succeeds Sean Atkins at the network By Jason Lynch Hours after Sean Atkins announced his departure as president of MTV, Viacom has named his replacement: Chris McCarthy, who already serves as president of two other Viacom networks, VH1 and Logo.
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Q&A: Unilever's Global Marketing Chief on Busting Gender Stereotypes in Advertising #Unstereotype initiative aims to level playing field By Christine Birkner Brands are increasingly addressing the issue of gender stereotypes. In June, Unilever launched #Unstereotype, an initiative that aims to level the playing field in terms of how gender is portrayed in ...
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