This week's Fierce Pharma is brought to you by LiveWorld.

Webinar: AI Is Redefining Healthcare Pharma Brand Perception—Are You in Control?

Thursday, June 26, 2025 | 1pm ET / 10am PT

As AI-powered platforms like ChatGPT and Perplexity reshape how consumers, patients, and HCPs seek health information, pharma brand perception is increasingly being shaped by algorithms, not ad budgets. Join us for this insightful, one-hour session to learn about how top pharma brands are portrayed by leading AI tools. You'll discover:

• What stories AI is telling based on a mix of consumer trust, brand recognition, perceived effectiveness, and perceived value
• How your brand ranks against the competition, including the industry's top 50
• Strategies and solutions for understanding and managing your AI reputation
• And more