'Irrational budget dumping': End of the year means use-it-or-lose-it marketing projects

"Businesses just don't believe in rolling over the money to the next year." It's that time of year when ad buyers receive hoards of requests from vendors to use the remainder of their annual marketing budgets and sometimes accept these offers to avoid losing what's left of their spend.

"Ad tech needs more human oversight." In the latest installment of Confessions, a publishing exec reveals shady programmatic tactics publishers use to bring in more ad revenue.

After raising $21 million in venture capital funding last spring, Mic launched nine verticals spanning topics from social justice to finance. Here's a look at its strategy for those verticals.

"People will pay for quality content." News industry analyst Ken Doctor talks about subscriptions models for local news publishers, the dilemma with digital-only local news startups and more on the latest Digiday Podcast.

Delish averages 500 million video views monthly across digital platforms, the majority of which come from Facebook. To get there, the recipe site has referenced pop culture phenomena like Shark Week in its content in a bid to appeal to non-foodies on Facebook.

For many years, Chandon excelled at events, packaging, point-of-sale materials and PR. Then digital happened. At the Digiday Marketing Summit next week, hear how the brand has folded marketing on platforms into its traditional methods. Reserve your spot today.

With a majority of video advertising bought programmatically, there is an urgent need to automatically understand the context of the video in question, allowing for appropriate and effective advertising. Sponsored by Grapeshot.