| | | | | Investigation Discovery Finally Has Some Competition, as Oxygen Gets Into the True-Crime Genre The network's chief isn't worried about its new rival By Jason Lynch Since launching in 2008, Investigation Discovery has had the true-crime genre to itself among networks. That changed earlier this year, when Oxygen decided to rebrand itself as a true-crime genre for women, and announced its presence to buyers at NBCUniversal's upfront presentation in May with a sizzle reel that was largely indistinguishable from ID's. As...
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| | | | | | | | NBCUniversal’s Ad Sales Queen Upended the Industry Once Before. Now She’s at It Again Linda Yaccarino on the upfronts and her battles with Nielsen and digital advertising By Jason Lynch When the dust settled after this summer's upfront negotiations concluded, it's no surprise which ad sales chief had once again secured the biggest windfall. That would be Linda Yaccarino, chairman of advertising sales and client partnerships for NBCUniversal, who wrapped upfront sales of close to $6.5 billion for her company's portfolio of two broadcast networks,...
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