WardsAuto Dealer 5 |
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| | | Hey there, welcome to the WardsAuto Dealer 5 for Monday, June 21. We've put together items from WardsAuto.com and across the Internet. So let's go: |
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| Start turning clicks into closes
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| 1. | | Invest Dealership Profits in People, Consultant Says Dealerships need to be able to sell themselves based on other employee benefits besides compensation, such as opportunities for promotion, healthcare benefits, work-life balance, a supportive corporate culture and paid time off, consultant Candice Crane says. Full article |
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| Lead Quality and Close Rates: Why They Matter More Than Ever
Now that we are seeing close rates up year over year, it’s time to focus on how you can come back strong with strategies to direct that pent-up consumer demand back to your dealership. | |
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Advertisement | | Looking for an end-to-end software solution that streamlines operations and drives profitability? Check out Dealertrack DMS at dealertrack.com/DMS | |
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| 3. | | Lexus Moves to Top of Most-Seen Auto Ads Chart The first-place ad for the week of June 7 features the Lexus RX. The ad, which focuses on car buyers who strive to get more out of their lives, scored well for its “cinematic” aspects, according to Ace Metrix Creative Assessment survey data from iSpot. Full article |
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| 4. | | DMV Investigating Luxury Car Dealership Near LA Customers allege CNC Motors in Upland sold their cars through consignment agreements, failed to tell them about the sales, never paid them for their vehicles and did not provide the vehicles’ titles to the buyers, reports CBS Los Angeles. Full article |
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| 5. | | Redesigned 2022 Honda Civic All About Style The new Civic carries over the best parts of the previous-generation model while sporting sleek sheet metal, a comfortable and upscale interior and competitive powertrains. All of this comes at an attractive price point that barely inflated, starting at $21,700 for the LX trim. Full article |
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| | That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.
And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at [email protected].
OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.
Now for the legal stuff... |
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