Econsultancy’s ’10Cs’ model is a framework that marketers can use to reflect upon and model their own mindset. It defines specific characteristics that contribute to success as an individual, as part of a team or within the wider organisation.
AI, Machine Learning and Predictive Analytics Best Practice Guide A practical and useful guide that comprehensively covers the key areas involved in the application of AI/ML and predictive analytics to augment marketing practice and enhance customer experience.
The Fundamentals of Modern Marketing Mindset What is mindset and what is a ‘modern marketing mindset’? What is the relationship between mindset and individual performance? How can mindset underpin career success and broader organisation success?
