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G-StarDiscover our EarthColors capsule, now on G-Star.com
| | | | | SUSTAINABLY DYED JEANS | | A denim capsule dyed using recycled agricultural waste – resulting in jeans that combine quality, iconic fit and sustainability. | | |
| Meet the shades defining our sustainably-dyed denim capsule. |
| | | From Dirt To Dye | | Created in collaboration with color specialists Archroma®, EarthColors makes use of agricultural waste. Asfalt’s earthy green originates from recycled palmetto leaves, a byproduct of Spain’s herbal industry. | | |
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| Denim that’s as good for the earth as it is for your wardrobe. |
| | | Traceable From Earth To Product | | EarthColors uses 100% traceable dyes derived from inedible plantstuff. Taking its red shade from recycled beet waste is the Dark Plum colorway of EarthColors denim. | | |
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| Representing the intersection of sustainability and quality. |
| | | Renewable Dyes, Iconic Fits | | The dusky hue of Mazarine blue is also derived from recycled palmetto. In addition to renewable dyes, EarthColor denim is made of sustainable fibers and cut in some of G-Star’s most iconic fits. | | |
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