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| Gucci Equilibrium is the House’s ongoing commitment to generate positive change for People and Planet. The new website and Instagram profile aims to inspire and unify a community of voices to join the conversations around topics that are increasingly critical in today’s world. The new logos by artist MP5 represent the interconnection between people and planet. |
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| Designed for those mindful of their environmental impact, the new Gucci Off The Grid collection of ready-to-wear and accessories is created from recycled, organic, bio-based and sustainably sourced materials, including ECONYL®, a regenerated nylon made from nylon offcuts and pre- and post-consumer waste. Featuring Jane Fonda, Lil Nas X, King Princess, Miyavi and David de Rothschild, the campaign, shot by photographer and director Harmony Korine, features a cast of city dwellers who have taken up residence in a rustic treehouse, constructed in the heart of a towering concrete and glass modern metropolis. |
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