| | Charting the Future: Navigating Uncertainty EMARKETER is hosting an in-person discussion for industry leaders to connect directly with our analysts and forecasters, ask their toughest questions, and explore our most recent forecasts. |
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| | Cannes Coverage Cannes Lions 2025 happens as budgets shift, platforms evolve, and AI rewrites the rules. EMARKETER is on the ground to track key insights in real-time. |
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| | How Merrell is Connecting with Gen Z and Millennials Learn how outdoor gear brand Merrell used AI to power search optimization, bridge the gap between traditional product descriptions and natural product language, and connect with Gen Z and Millennial shoppers. |
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| | Improving Opt-Ins in a Privacy-First World Learn how leading brands are implementing just-in-time consent collection across all channels, building deeper customer profiles through strategic identifier collection, and effectively activating customer data, all with proper compliance safeguards in place. |
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| | From Likes to Lift: Prove Your Ads Drive Real Results Discover ways to connect digital campaigns to real-world outcomes like sales and foot traffic, use location and purchase data to demonstrate true ROI, and speak the language of finance when reporting campaign results. |
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| | Tariffs and Trade: Adapting Your Strategy Join EMARKETER analysts Sarah Marzano, Minda Smiley, and Zak Stambor will explore how economic shifts will impact marketing, media, and commerce strategies, and the opportunities these changes might present. |
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| | Driving Demand in the Era of Digital Media, Advertising, and Commerce At Shoptalk Europe 2025, EMARKETER’s VP, Content & Executive Editor, Vladimir Hanzlik, held a session on the rapidly shifting digital media and commerce landscape. |
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| | How Consumers Use Gen AI Search and How Advertisers Can Adapt Download EMARKETER’s presentation at Programmatic I/O for consumer survey, web traffic, and forecast data surfacing key insights for advertisers refining their search strategies around gen AI. |
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| | Outlook on AI Search, Brand Safety, and How to Compete Against Triopoly At POSSIBLE 2025, EMARKETER took the stage to cut through industry noise and bust three of today’s most significant marketing myths. |
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| | Mexico’s Ecommerce Market on the Global Stage EMARKETER’s Chief Content Officer, Zia Daniell Wigder presented on how Mexico’s digital retail sector stacks up against others around the world at FWD by AVMO. |
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Looking for a speaker for your own event? Our analysts have decades of hands-on industry experience and offer sought-after thought leadership that has been featured in top-tier media and leading industry events. Let's Connect. |
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| | Behind the Numbers: Chasing real-time brand lift On last week’s episode, Cint's director of product management Stephanie Gall joined us to discuss how advertisers can make the most out of ad measurement with a limited budget. |
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