'People are following ideas, not funding': Why Los Angeles is emerging as an ad tech hotbed, How Slate is applying podcasting lessons to test out VR, How The Economist is using the UK election to drive subscriptions, My Email Subject
Brian Morrissey We are recognizing those changing media and marketing. |
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Yuyu Chen Los Angeles is birthing a stream of ad tech firms, including big players like OpenX, Factual and Rubicon Project. |
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Sponsored Content AppNexus In June of this year, the Association for Computing Machinery will present its 2016 Turing Award to Sir Tim Berners-Lee, the man credited with inventing the world wide web. Berners-Lee’s vision of an open internet still depends not eh participation of digital companies willing to resist the monopolizing forces of DFP. Sponsored content by AppNexus. |
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Lucia Moses The culture and politics publisher is planning a weekly VR-like talk show that borrows from its podcast format. |
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Lucinda Southern The Economist has grown its pool of prospective subscribers by 5,000 in the U.K. by offering a free copy of its forthcoming endorsement issue. |
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Sponsored Content OpenX As the programmatic advertising landscape continues to evolve with new technology and players, the fundamental question for publishers and app developers relying on ad-based revenue remains unchanged — what is the value of my advertising inventory? What has changed is the information and tools that are available to answer this question. Sponsored by OpenX |
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Sponsored Content Workfront If you want to improve your process and increase productivity, join us for today’s webinar. You will learn three tips from the experts on how to conquer agency chaos. Sponsored by Workfront. |
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