Patrick Coffee | McDonald's picked Wieden and Kennedy as its new US ad agency. In a staff memo, leadership positioned the win as a victory for creativity over data.
Tanya Dua | Kellogg has made strides in e-commerce by setting up an integrated team, establishing business metrics and hiring right, said Julie Bowerman.
Patrick Coffee | MasterClass, an edtech startup that has raised $136.4 million in funding, launched its first ad campaign this week and it stars Anna Wintour.
Áine Cain | Walmart SVP of digital operations Tom Ward told the audience at Groceryshop that he doesn't see delivery and in-store shopping as a "binary" choice.
Alex Nicoll | The people we talked to credited WeWork with showing that office space could be a brand but blasted the company's governance, model, and CEO.
Tanya Dua | A new ANA report on media agency compensation reveals that 69% of advertisers have reworked their contracts and 46% are pushing for performance.
Dakin Campbell | In years past, partners may have chosen or been allowed to stick around because of the compensation they would lose by leaving earlier.
