Instagram's new video tools; GM's Hummer goes electric; Top campaigns from 2019; and more

MORNING SCOOP

GM’s Hummer goes electric, Instagram beefs up video tools, and One Million Moms raise hell with Burger King

Also: Google personalizes travel recommendations, benefits of coworking spaces, Frito-Lay gives a moniker to “Cheeto dust,” and more.

MARKETING

5 marketing and PR campaigns that wowed us in 2019

From Popeyes’ triumph in the Chicken Sandwich Wars to Airbnb’s dreamhouse getaway, creative agility carried the day. Takeaways from these and other efforts abound.

SOCIAL MEDIA

15 questions to ask when hiring a social media partner

How do you know what to look for in a social media management firm? Here’s what you should ask any agency you consider hiring to manage your social channels.

MEDIA RELATIONS

20 common PR habits that drive journalists bonkers

Public relations pros know better, but somehow these worst practices worm their way into the course of a workweek. So to review, here are peeves, taboos and no-nos to avoid at all costs.

HOW WE DID IT

Formulating a comprehensive stand on thermal coal and oil sands

The specialty insurer Axis, seeking to publicize its stepped-up efforts on climate-risk mitigation, started its campaign internally and touched all the bases on its way to a coordinated rollout.

MORNING SCOOP

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

Also: Remembering Harold Burson, Booking.com welcomes 2020 in style, H-E-B crowned as consumers’ top grocer, and more.

THE WORKPLACE

Study: 53% of workers got a job in a new industry after firing

Getting canned is never fun, but new research shows the surprising upsides of being ‘downsized,’ including a higher salary and position.

INFOGRAPHICS

Infographic: Email design trends for 2020

How will you make your email campaigns stand out in overcrowded inboxes? Here are some design tips to help your efforts cut through the noise.

PR DAILY AWARDS

How Stonyfield crafts unique experiences for influencers

Getting social media stars and bloggers to write about your product can be a huge win for your organization. However, winning over these skeptical creators takes great attention to detail.

MORNING SCOOP

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

Also: YouTube influencer shares tips to quell health care ‘misinformation,’ CollegeHumor lays off almost all its staff, and more.

EMPLOYEE ENGAGEMENT

10 quotes to stoke your employee engagement fire

May these words of wisdom encourage you as your team works to inspire and motivate those who do the heavy lifting.

PR

Top opportunities and challenges for PR pros in 2020

Leaders from across the industry weigh in on the most exciting (or terrifying) developments that communicators will face in the coming year. In short: Prepare for change.

A DAY IN THE LIFE

How Inspire PR’s Marisa Long finds her work-life balance

Being a new mom and being a PR pro both come with heavy time commitments. Here is how one practitioner stays on top of all her responsibilities.

SOCIAL MEDIA

Will Facebook’s deepfake ban be enough?

With rising concerns about fake content on social media platforms and deep mistrust surrounding the upcoming 2020 elections, the tech company makes a bid for users’ trust.