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Instagram Checkout – will higher conversions come at a cost?
Will higher conversions come at a cost as Instagram holds customer data in what will effectively be a marketplace?
What makes a challenger brand? 
Nikki Gilliland looks at the key characteristics of challenger brands, including examples from food and drink, beauty, apparel and utilities.
A day in the life of… an experience design director
Richard Trigg is Experience Design Director at Tangent. We caught up with him to cover topics as diverse as mentoring, good design, and even Concorde.
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Featured Reports
Career and Salary Report 2019
Are marketers paid fairly? Which is the best sector to work in? Is flexible working really a top priority for the industry? Has the gender pay gap improved? Are employers satisfying marketers’ needs for professional and personal development? These are just some of the questions that are explored and answered in the annual survey.
 
Learning from Digital Disruptors Best Practice Guide
Digital disruption has become a reality across a broad range of sectors and has led to fierce competition across the board. This report defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles.
View all research
 
Econsultancy
 
As marketers frantically compete to create more content, many are overlooking opportunities to maximize its visibility. On-page SEO is the one factor marketers have complete control over, yet critical steps during the content creation and publishing process are being missed. By adding just a few extra minutes and checkpoints to your approach, you can increase your search engine rankings, and generate more organic traffic to your website.
Download now
 
 
Training
Multichannel Marketing and the Customer Journey
London, March 26
Paid Search (PPC) 
London, March 27
Online Merchandising  
London, April 2
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Econsultancy
 
Learn why brand management matters to marketers, creatives, and even the bean counters. This original Dummies Book from Bynder and Wiley explains in plain English how you can select and implement this important branding tool and how doing so will help set up your organization for success, no matter what today’s tech wizards dream up tomorrow.
Download now
 
 
Latest Jobs
Michael Page Digital
Digital Marketing Executive
Brand Recruitment
Digital Marketing Manager
Michael Page Digital
Digital Acquisition Executive
Better Placed
Junior Digital Product Manager
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