Hormonal health is no longer an afterthought in sexual and reproductive wellness—it’s a priority. Consumers aren’t just aware of hormones; they’re actively tracking them. More than half of women and nearly half of men had their hormone levels tested last year, and they’re going beyond the basics.
Did you know? 🔹 43% of men are testing cortisol—twice as many as those checking testosterone. 🔹 Gen X and millennial women are leading a surge in comprehensive hormone testing for menopause and perimenopause. 🔹 Gen Z women are showing unprecedented interest in progesterone, signaling greater awareness of PCOS and endometriosis.
✅ The hormones consumers are tracking now ✅ Ingredients gaining momentum in the supplement space ✅ Where consumers are spending their money ✅ Key strategies to connect with today’s wellness-focused buyers ✅ Revenue projections and growth trends
Consumers are thinking differently about sexual health—this report shows you how to meet them where they are.
As a woman in the health and nutrition industry, researching and writing this report was a true pleasure. Seeing how consumers—especially women—are taking charge of their hormonal health is both exciting and inspiring. I can’t wait to share these insights with you.
Best regards, Robyn Lawrence Senior Editor, Nutrition Business Journal | 
