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How Square’s Michelle Yee is Transforming Canadian Fintech

In a candid conversation with Maclean’s publisher Jason Maghanoy, Square Canada’s Head of Product Marketing, Michelle Yee, shared how Square is evolving to meet the unique needs of Canadian businesses. From introducing handheld POS devices that untether sales from the counter to leveraging AI for faster onboarding and smarter marketing, Yee reveals how Square is helping local restaurants, bars, and retailers thrive in a changing economy. Discover how a Toronto native is shaping the future of commerce—and what her global experience taught her about earning Canadians’ trust.

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100 King St. W, Suite 6100 | Toronto, ON | M5X 1B8 | squareup.com/ca

 

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