Other things to know about - Submit your entries for the Digiday Awards for the chance to be recognized as the best in media and marketing. Past winners include P&G, Priceline and many more. Enter by May 3 to lock in the best rate.
- Linear remains valuable for companies looking to maximize their catalogs and engage with audiences seeking lean-back experiences. Sponsored by Brightcove.
- By applying machine learning to creative formatting, advertisers optimize the format for each ad opportunity and improve user experience. Sponsored by Yieldmo.
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| Top Stories |  | | Ivy Liu |
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| | | | | Could this be the turning point everyone’s been waiting for? | | |
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howdy! | | | | | The platitudes are well documented, but ad tech insiders fear a more complex game is unfolding. | | |
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| | | | | Accurate forecasting is critical to investment scenario planning, but these tools must generate insights without relying on outdated models, such as third-party data. | | |
howdy! | | | | | Executives buying and selling generative AI to companies say enterprise adoption is still very much in its nascent stage. | | |
| | | | | Join this virtual event on May 2 at 11 a.m. ET to learn how organizations are getting their data ready to thrive in the AI-driven future of media and entertainment. | | |
howdy! | | | | | A veteran content executive makes an argument for changing the upfront — but first it’s important to distinguish the presentation side from the marketplace side. | | |
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| | | | | From purchase history data to message engagement data, savvy brands leverage customer data to expand their audiences. | | |
howdy! | | | | | During this spring’s Digiday Publishing Summit in Vail, Colorado, publishers filled the challenge board with a whole host of issues that ranged from traffic troubles to AI anxiety. | | |
howdy! | | | | | Performance branding company Within beat out a holding company shop to win media agency of record in North America for Foot Locker. | | |
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