| Univision spent roughly $200 million on Gizmodo Media Group and The Onion. Here's why it sold those properties for less than $50 million. With influencer marketing en vogue and publishers hunting for ways to drive engagement on their properties, the hunt for famous, influential contributors is back on - and it's giving rise to a new kind of role at business and news publishers. Business Insider parent company Insider is seeing revenue gains after letting advertisers buy video ads that run against its content across multiple platforms, reassuring buyers about where they appear on social platforms as brand-safety concerns continue to bubble. For Digiday+ members: Discovery has begun to use its own first-party audience data to target ads across its linear TV networks and its Go-branded TV Everywhere apps. Fake profiles are rampant across platforms but nowhere are they more annoying than on LinkedIn. Today is the regular deadline for the Digiday Publishing Awards. Enter now to save $150 and have you work showcased alongside past winners including BuzzFeed, Brit + Co., CNN and more. |
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| Sahil Patel Univision spent roughly $200 million on Gizmodo Media Group and The Onion. Here’s why it sold those properties for less than $50 million. |
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| Max Willens With influencer marketing en vogue and publishers hunting for ways to drive engagement on their properties, the hunt for famous, influential contributors is back on. |
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| Sponsored Content Viant In 2019, it's not enough to market to millennials as a whole -- the savvy marketer knows to get specific and focus on subsets with pinpoint accuracy. With a deeper understanding of African-American millennials in particular as outlined in this report, your business can better understand how to reach this large and powerful audience. Sponsored by Viant. |
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| Lucinda Southern Insider Inc. has been growing revenue through its cross-platform video ad sell, which it plans to roll out beyond the U.S. and U.K. in the next year. |
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| Tim Peterson Discovery has created around 100 audience segments using its first-party data to target ads across its linear networks and OTT apps. |
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| Sponsored Content Cxense Savvy media companies know that data-driven revenue models are the way of the future, but they'll have to work hard to compete with The Duopoly. Learn how to maximize your capabilities through dynamic paywalls, data alliances and more. Sponsored by Cxense. |
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| Sponsored Content Unruly At the recent U7 summit in London, industry experts and world-renowned brands discussed the issues of complicated supply chains, self-policing and a lack of global guidelines on transparency. However, it's not all doom and gloom -- many companies are working hard to clean up the ad landscape by bringing transparency and trust back to the industry. Sponsored by Unruly. |
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