Twitter’s risky plan for its ads business may actually end up doing more harm than good for advertisers still advertising on the social network.
Inside Twitter's risky plan to force users to share data riles regulators Twitter's risky plan for its ads business may actually end up doing more harm than good for advertisers still advertising on the social network. Additional coverage: Adidas seized the advertising opportunity to feature Argentina soccer team captain Leo Messi in a commercial to run during what could be his last World Cup. The sell side is buying into attention metrics by way of an exclusive deal between attention metrics firm Adelaide and programmatic vendor Pubmatic. Ever wondered what it really costs to become a creator? Digiday spoke to eight creators to find out exactly what it takes. Influencers are poised to grow in importance to brands' and retailers' marketing plans this holiday season, which corresponds with what marketers say will be the most-used tactics heading into the holidays, according to data from Digiday+ Research. Beverage brand Spindrift is investing its marketing dollars in TikTok as Gen Z consumers spend more time on the platform -- a shift away from its focus on organic growth on Instagram and Twitter. Other things to know about Categories have been announced for the Digiday Media Awards including Best Story, Best Commerce Strategy and more. Submit by January 26 to receive the best rate on entries. While deprecating third-party cookies drive up costs and hurt marketers’ purchasing power, brands are leveraging first-party ID solutions to maximize reach and revenue. Sponsored by Adform. Just announced: McDonald's, Twitch and Spotify are among this year’s Digiday Marketing and Advertising Awards Europe winners. Check out the full list here. | | |
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