Inside Hearst's turbulent quest to build a Snapchat brand, Unraveling header bidding’s problems with user data, Financial Times sales chief on ad fraud: 'There is no collective will', Daily eNL
| Lucia Moses The publisher’s shift from a title- to category-based sales approach last year was seen as necessary, but the transition has faced cultural and execution obstacles. |
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| Jessica Schiffer Sweet, Hearst's social-only publication created in partnership with Snapchat Discover, has experienced a series of layoffs and a rapid turnover. |
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| Ross Benes Header bidding can expose users by allowing all bidders to access audience information and making it easier for fraudsters to hide in the vast amount of data it creates. |
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| Jessica Davies The FT recently made a public pledge to advertisers with a Commercial Charter, detailing standards on viewability, brand safety, pricing and non-human traffic. |
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| Sponsored Content Spotify Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify. |
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| Nick Friese Today, we're proud to announce a relaunch of our finance publication as Tearsheet. |
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| Sponsored Content Yahoo Consumer-facing information technology grows and improves daily, giving brands new ways to capture the hearts and minds of connected consumers. On the flip side, these same developments open the door for fraudsters to become more sophisticated, offering new venues for defrauding advertisers of both meaningful views and funds. Stay up-to-date on programmatic advertising with this guide. Sponsored by BrightRoll. |
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