Inside the NFL's youth-focused social strategy

As part of the NFL Content Creator Network, which expands the features of youth-focused platforms, the league is engaging with fans in new, innovative ways through games, technologies, or just through creative social media engagement through a variety of creative tools and platforms. Creators are targeted within strategic verticals such as fashion, gaming, wellness, and music, as well as those from TikTok, SnapChat, Twitter, and Instagram focusing on humor, food, art, animals, or football-related content on and off the field

September 28, 2022

Inside the NFL's youth-focused social strategy The National Football League wants to be the most youth-focused, community-driven league in the world. To reach that goal, it's counting on its social media marketing strategy. Additional coverage: Publishers are tweaking newsletters to serve readers' specific interests and behaviors — but to varying degrees of success. The walled gardens Google and Facebook use to contain swathes of ad dollars are starting to show cracks. This week's Digiday+ Future of TV Briefing looks at how advertisers have cut back on their upfront commitments with TV networks. As TikTok continues to grow in popularity, a jewelry startup is hoping to capitalize on its organic growth. Independent agency Known is becoming a major shop for media clients looking to market themselves in novel and disruptive ways, and it just beat out a handful of holding company agencies to land global media AOR duties for AMC Networks. Other things to know about Join us for Digiday's Media Buying Summit: The Programmatic Buyer from October 12-14 in Palm Springs to connect with leaders from Whirlpool, Omnicom Media Group, Havas and many more. Secure your pass today, there are only a few spots left to attend. CTV’s nimbleness is an advantage throughout the holidays, as advertisers are leveraging it to adapt their messaging and direct consumers, whether they are early-bird or last-minute shoppers. Sponsored by MNTN. Without content filtering, brands risk their advertising appearing in front of inappropriate or pirated videos — hurting consumer trust. Sponsored by Dailymotion. Top Stories Ivy Liu Beyond Ads Inside the NFL's youth-focused social strategy As part of the NFL Content Creator Network, which expands the features of youth-focused platforms, the league is engaging with fans in new, innovative ways through games, technologies, or just through creative social media engagement through a variety of creative tools and platforms. Creators are targeted within strategic verticals such as fashion, gaming, wellness, and music, as well as those from TikTok, SnapChat, Twitter, and Instagram focusing on humor, food, art, animals, or football-related content on and off the field howdy! Personalization Publishers test personalizing newsletters with varying degrees of success Publishers are testing personalizing newsletter content based on readers’ interests – but it doesn’t always work. Sponsored by Cardlytics Virtual event: Developing campaign-metrics experimentation while navigating rising costs Register for this webinar on October 18 at 1 p.m. EDT to learn more about how marketers can achieve measurement confidence as they navigate numerous economic uncertainties. Advertisement howdy! Marketing on Platforms 'Harder to dispute': Ebiquity CEO on why advertisers are slowing spending in the Google-Facebook duopoly It’s deja vu all over again with this sort of rhetoric. This time, though, it’s not just big brands that are apprehensive about putting more dollars into Google or Facebook. It’s the smaller ones — the ones that account for the bulk of cash spent on those ads. Sponsored by Yext How omnichannel marketers are shaping seamless customer experiences Brands are driving conversions by elevating their CX across platforms, devices and channels, making it easier for customers to find the products and services they want. howdy! Business of TV Future of TV Briefing: TV advertisers have cut back on this year's upfront deals This week’s Future of TV Briefing looks at how advertisers have cut back on their upfront commitments with TV networks. Advertisement Sponsored by Unruly How brands engage new audiences with programmatic CTV and OTT As programmatic technology evolves, CTV and OTT increasingly offer brands and advertisers refined targeting and delivery similar to linear ad buys. howdy! Marketing on TikTok Why a DTC jewelry company is placing its bets on organic growth via TikTok As TikTok continues to grow in popularity, a jewelry startup is hoping to capitalize on its organic growth. howdy! Evolving Agencies Indie agency Known beats out incumbents to land AMC Networks' media business In essence, Known is helping AMC Networks become more of a direct-to-consumer client as the programmer expands into more streaming options on top of its linear foothold. All Latest Stories Content & Commerce Why Hearst is building a commerce marketplace Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits.

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